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Lifecycle Marketing Specialist

Remote
ROLE OVERVIEW

Lifecycle Marketing Specialist

 

Verto is on a mission to provide the best possible start to college. We start by making travel and experiential education an affordable and accessible pathway to a 4-year college degree. Our participants begin college abroad in one of our Verto locations, before transferring to one of 70+ partner universities. While completing one or more experiences with Verto, participants become more mature, empathetic global citizens who have a greater sense of purpose and direction for their lives. 

 

At Verto, we founded a new model. In partnership with our non-profit arm, The Verto Fund, we’re driving costs down and providing generous discounts, grants, and scholarships, especially to participants of low-income backgrounds. We’re creating a space for participants to thrive in the most diverse coming-of-age semester abroad out there while permitting a chance for discovery into who they are before deciding on a college major.  We’re out to build a transformational company that makes higher education more equitable, accessible, and impactful. We are backed by First Round Capital and other top VCs

 

At Verto Education we value voices of all backgrounds and experiences. We know that creating a diverse environment takes dedication and intentional hiring practices. We are cognizant of the gap between our current state and our commitments. In order to bridge that gap, we have to humbly evaluate where we are today.  

 

The marketing team supports Verto’s mission by making more students, families, and educators aware of, and enthusiastic about, the opportunity to start college with Verto. The team is responsible for attracting high-quality candidates for Verto semesters and communicating promotional, admissions-related, and logistical information with students from introduction through completion of their Verto experience.

 

Under the guidance of the Lifecycle Marketing Manager, the Lifecycle Marketing Specialist will help develop and execute strategies to engage prospective, admitted, and enrolled Verto participants, parents, high school counselors, and other key audiences. The Lifecycle Marketing Specialist will be responsible for the end-to-end creation of highly personalized, trigger-based email and SMS campaigns using the customer.io platform. In particular, this role will own all aspects of parent/family, student onboarding, event, and high school counselor/IEC communications, as well as the development of various campaign/journey copy and email builds as needed. Success in this role will be defined by your ability to execute timely campaigns, understand and manipulate email automation and trigger-based campaigns, use conditional logic/liquid markup, dissect email analytics, and thrive in a fast-paced environment. 



The ideal candidate will be a highly motivated self-starter who can operate at start-up speed and is not afraid to work hard and with enthusiasm. This role requires an ability to work with minimal supervision, stay organized amid times of change, and create and maintain efficient, scalable systems and processes.

 

Responsibilities:

  • Own all aspects of post-enrollment communications from deposit through matriculation, with a focus on optimizing student retention and decreasing melt
  • Write compelling, clear, and engaging copy for various external audiences, including prospective and current participants, parents/families, high school counselors/IECs, and program alumni  
  • Build dynamic, personalized emails with a mobile-first approach using the customer.io platform
  • Build and coordinate parent/family newsletters while students are on location, coordinating effectively with ground teams to collect stories, photos, and other collateral
  • Build and coordinate monthly and weekly student/family event emails leading up to departure. Constantly be thinking of ways to improve and streamline student experiences.
  • Develop a thorough knowledge of the Verto Salesforce and Customer.io instances, and the integration between the two
  • Monitor email communication performance and make data-driven recommendations and adjustments. Prepare and share regular performance reports.
  • Other job-related duties, responsibilities, and activities may change or be assigned at any time with or without notice

 

WHO WE’RE LOOKING FOR

  • Strategic Thinker: You can plot the chess moves a year ahead of time and develop a credible plan to deliver amazing value to our participants.
  • Influential communicator: You are a thoughtful communicator who can sell ideas, gather resources, and rally stakeholders. Colleagues regularly comment on your copywriting skills.
  • Strong Executor: You value getting things done and hitting deadlines. You have a track record of delivering under pressure. 
  • Humble Collaborator: You bring kindness and empathy to your working relationships and put the team’s success before your own.  
  • Mission-Driven: You deeply believe that education has the power to transform lives and you want to give more young people a chance to thrive. 

 

Minimum Requirements and Qualifications

  • Ability to work remote, this is a remote position
  • Able to travel at least 1-2 weeks per year
  • Must be based in the US.
  • Bachelor’s degree from an accredited college or university
  • 2+ years of experience copywriting, including email and SMS copy 
  • 1+ years of experience working in email marketing, which should include direct experience with dynamic content and conditional logic/liquid markup
  • 1+ years of experience communicating to Gen Z in an educational context
  • Experience with Asana or similar project management tools
  • Experience with Customer.io or similar marketing automation tools
  • Excellent verbal and written communication skills
  • Self-motivated and self-directed
  • Excellent problem-solving skills; ability to investigate and analyze information and draw conclusions 
  • Strong computer skills, including Google suite and Microsoft suites
  • Ability to work independently

Preferred Requirements and Qualifications

  • 1+ years of experience working in SMS marketing
  • Experience working in higher education and/or study abroad programs
  • Email design experience is a plus

However, even if you don’t meet 100% of the above qualifications, you should still seriously consider applying. Studies show that you can still be considered for a role if you meet just 50% of the role’s requirements.

Compensation & Benefits

The below are or full time HQ Employees (benefits for international staff benefits vary by location and meet or exceed local standards

 

  • 100% remote first organization
  • Base Compensation
  • Unlimited vacation and sick time 
  • Full medical, dental, vision & life insurance 
  • Fully funded Short and Long-Term Disability
  • Paid Parental & Maternity Leave
  • Stock Equity for every employee
  • 401K Program with Financial coaching sessions with a certified financial planner

 

Equal Opportunity Employer

 

Verto Education is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.